Manifesto
Consumer Interaction Design
Creating simple innovative design solutions with intelligent reasoning that improves functionality.
Modern Trends
Inspired by new technology and design direction, particularly smart materials and interface design.
Consumer-Product Relationship
A successful product is a product that works with its user, ease of use and ergonomics are imperative.
Developing Manufacturing Technologies
The success of a design is in the way it is created, developing manufacturing processes allow for previously impossible designs.
Eco-friendly Design
"Green" design is important, although should not dictate design decision, an eco friendly design should not affect a products ideology.