Consumer Interaction Design
Creating simple innovative design solutions with intelligent reasoning that improves functionality.
Inspired by new technology and design direction, particularly smart materials and interface design.
A successful product is a product that works with its user, ease of use and ergonomics are imperative.
Developing Manufacturing Technologies
The success of a design is in the way it is created, developing manufacturing processes allow for previously impossible designs.
"Green" design is important, although should not dictate design decision, an eco friendly design should not affect a products ideology.